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While mostly a guide and discovery tool, Peel did something with American Idol last year that added some show-specific value. You only want to share things that makes you look cool. The information you provide will be used by Match.
While they both have benefits and drawbacks, my favorites, and those that get the most traction and press are independent of specific affiliation. Until now, mostly checking our email, but that is changing rapidly.
Single Show Apps There are some fun single show apps, particularly from Showtime. At yahoo personals you don't have to place your own personal ad to get started. This presents an incredible opportunity for both the entertainment industry and app developers to capitalize on all those roaming eyeballs.
Another new feature is Mutual Matching. And GetGlue pairs with the biggest networks to offer special stickers that fans really want. To parse it, networks seek to integrate the social chatter with exclusive perks. The iPad app uses Shazam-like magic to identify shows from audio fingerprints and then serves up information on the specific episode viewers are watching. This feature matches you to people that not only meet your criteria, but who are also interested in meeting someone like you.
It can intervene if it sees worrying trends or serious matters of concern. They have closed the personals down at yahoo. Ad placement in SideShows is being offered for sale to networks and directly to advertisers to increase profits. The more feedback your give the app, the better it gets at predicting your taste and it uses your social graph to help you discover what friends are watching. GetGlue has also successfully worked with retailers.
Be wary of writing this off as a youth fad. These are iPhone-only, but free and well received.